New Coke - In 1985, Coca-Cola introduced a new formula for its flagship soft drink, but there was widespread backlash from consumers who preferred the original formula. The company was forced to withdraw and reintroduce the original formula as "Coca-Cola Classic".

Her Kendall Jenner ad for Pepsi - In 2017, Pepsi ran an ad starring her Kendall Jenner that was widely criticized for trivializing social justice issues. The ad was removed just one day after him, and the company apologized for the insensitive message.

Enron - In the early 2000s, Enron was involved in widespread accounting fraud that led to the company's collapse and bankruptcy. The scandal led to widespread mistrust of the company and its leadership, and had lasting effects in the financial industry. Ford Pinto - In the 1970s, Ford released the Pinto compact car. It was later discovered that this compact car had a design flaw that could cause a fuel tank fire in a rear-end collision. The company has been criticized for prioritizing cost savings over safety, and the scandal has led to a decline in car sales.

United Airlines - In 2017, United Airlines faced backlash after video footage surfaced of passengers being forcibly removed from an overbooked flight. The incident sparked widespread outrage and calls for the airline to boycott.

These are just a few examples of marketing disasters in history, and there are many others with grave consequences for the companies involved. It is important for companies to prioritize transparency, ethics and consumer trust in their marketing efforts to avoid similar disasters in the future.